About Us

Founding Team

Who We Are

Three Generations of Truth in Nutrition

TruGen3® continues the Lioon family legacy of three generations and more than half a century of nutraceutical experience, expertise and trust, with products produced under the highest ethical and quality standards.

TruGen3® was founded on the following simple axioms, our guiding force for three generations:

  • Proven Products/Scientific Knowledge
  • Highest Ethical Product Standards and Business Practices
  • Highest Efficacy Standards – Clinical Trial Supported
  • Highest Level of Service & Support
  • Best in Class of Raw Materials/Ingredients
  • Three-Generation Track Record of Success
  • Trusted, Long-Lasting Relationships


L. Douglas Lioon

CEO & Co-Founder

L. Douglas Lioon was the founder and CEO of Douglas Laboratories*/HVL Inc. Under Doug's leadership, Douglas Labs* grew to become one of the largest international dietary supplement companies in the Heath Care Practitioner channel. Douglas Labs* provided pharmaceutical grade nutritional supplements to over 15,000 health care professionals, which include Medical Doctors, Chiropractors, Naturopath Physicians and Licensed Nutritionists.

As the CEO and an integral member of the custom formulations team, he was responsible for the creation and direction of over 1000 science based private nutritional supplements for his doctors and practitioners. All of these products were manufactured under certified GMP's that met the pharmaceutical grade standards with pure ingredients and precise dosages that were guaranteed.

His doctrine over the years has been clear to all of those with whom he works:

"Be the trusted quality source of the products you sell, and listen to your customers to drive innovation."
He carried this out by always being accessible to the 400+ team members throughout his years at the helm of the brand he built over 35 years.

Doug is also involved in real estate projects, food and beverage industry, a member of YPO/WPO, and is a board member of several charities and companies

S. Michael Lioon

Vice President Operations & Co-Founder

S. Michael Lioon has over 10 years experience in supplement manufacturing operations, business development and direct sales in the nutrition industry. Michael began his career working up through the ranks at Douglas Laboratories*/HVL Inc. as a family owned and operated leading manufacturing and direct to sales company, to health care professionals.

After Douglas Laboratories*/HVL Inc., Michael remained in the nutritional supplement industry, working for a startup company, My Vitamin Packs, which manufactured personalized daily vitamin packs. Michael also works as an independent contractor for private label and custom formulation for tablets, capsules, soft gels and powder nutritional supplements.

Samuel L. Lioon

Chairman & Co-Founder

Sam has been in the Natural Health Business since 1950 when he started selling “Mineral Water” in 5 gallon containers. Being the Visionary that he is, he quickly focused on Dietary Supplements and was an influencer in the Natural Medicine movement which is still growing rapidly today. Sam has been married to Jacqueline for over 64 years and has 4 children, 13 grandchildren and 3 great grandchildren.

Lioon Family Timeline in Dietary Supplement Industry:

1951 Samuel Lioon becomes Distributor of Dietary Supplements for Dartell Laboratories
1972 Samuel Lioon Starts Hi-Vidomin Laboratories (HVL)
1978 Douglas Lioon joins HVL
1980 Douglas Laboratories* launched
1983 Jeffrey Lioon joins company
1984 Manufactures first capsules
1985 First private labels offered to HCP Market
1986 Ph.D joins staff to oversee all manufacturing
1987 Manufactures first tablets
1989 Launched Convenience Vitamin Paks
1990 NLEA Passed and Signed into Law
1993 New 38,000 sq. ft. Manufacturing Facility Opens
1994 DSHEA signed into law.
1995 Opens European Distribution Center in Holland
1997 Expands Manufacturing Facility to 68,000 sq. ft.
1998 Opens 40,000 sq ft Distribution Center
1998 Acquires AMNI
2000 Receives ISO Certification and Laboratories 17025 Certification
2001 Reaches over 1000 Product Offerings
2003 Opens Distribution Center in Spain
2005 Joins Atrium group of companies
2006 Joins CRN, Doug Lioon named Board Member
2007 CGMP Finalized for Dietary Supplements by FDA
2008 Receives NSF GMP Certification
2009 Launches Individual Patient Blister Cards
2010 Michael Lioon joins Douglas Laboratories*/HVL Inc.
2016 Launches TruGen3 Nutraceuticals


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Three Generations of Truth In Nutrition
Contact us today:
  • Address: 733 Washington Road, Suite 211
    Pittsburgh, PA 15228
  • Phone: 1 (844) 3TruGen (387-8436)
  • Email: support@trugen3.com
© 2016 TruGen3®. All right reserved. *Douglas Laboratories® is a registered trademark of Atrium Innovations, Inc. and not affiliated with TruGen3®