Three Generations
of Truth in Nutrition

THE HIGHEST ETHICAL STANDARDS

Who We Are

TruGen3® is built on the bedrock of three trusted generations of the Lioon family’s nutraceutical knowledge and experience. And yet, we’re a new kind of company, delivering a carefully selected, limited group of exceptionally high quality, condition-specific nutritional supplements. Every product is backed by the highest ethical standards and clinically-researched ingredients, and available only through certified health care professionals.

TruGen3® continues the Lioon family legacy of three generations and more than half a century of nutraceutical experience, expertise and trust, with products produced under the highest ethical and quality standards.

TruGen3® was founded on the following simple axioms, our guiding force for three generations:
PROVEN PRODUCTS SCIENTIFIC KNOWLEDGE

TruGen3® provides deep technical data (and clinical trials whenever possible) to support every product we offer.

HIGHEST LEVEL OF SERVICE AND SUPPORT

We care about providing the very highest standard of customer support for you and your patients. Please don’t hesitate to reach out; we would be happy to assist you.

BEST IN CLASS RAW MATERIALS/INGREDIENTS

At TruGen3®, we go to unusually extra lengths to produce every product we offer with only the highest quality, most proven raw materials available anywhere in the world.

HIGHEST ETHICAL PRODUCT STANDARDS

In an industry where trust means everything, our name says it all: TruGen3®: Three Generations of Truth in Nutrition.

HIGHEST EFFICACY STANDARDS

Every TruGen3® product is rigorously tested and formulated with only the highest quality ingredients, including patented VESIsorb® technology, to ensure maximum patient effectiveness.

THREE-GENERATION TRACK RECORD OF SUCCESS

From our humble beginnings more than 60 years ago, we are proud to say our family is now in its third generation of providing the highest quality nutraceutical products, sold only through doctors.

Founding Team

L. DOUGLAS LIOON
CEO & Co-Founder

L. Douglas Lioon was the founder and CEO of Douglas Laboratories*/HVL Inc. Under Doug’s leadership, Douglas Labs* grew to become one of the largest international dietary supplement companies in the Heath Care Practitioner channel. Douglas Labs* provided pharmaceutical grade nutritional supplements to over 15,000 health care professionals, which include Medical Doctors, Chiropractors, Naturopath Physicians and Licensed Nutritionists.

As the CEO and an integral member of the custom formulations team, he was responsible for the creation and direction of over 1000 science based private nutritional supplements for his doctors and practitioners. All of these products were manufactured under certified GMP’s that met the pharmaceutical grade standards with pure ingredients and precise dosages that were guaranteed.

His doctrine over the years has been clear to all of those with whom he works: “Be the trusted quality source of the products you sell, and listen to your customers to drive innovation.”

He carried this out by always being accessible to the 400+ team members throughout his years at the helm of the brand he built over 35 years.
Doug is also involved in real estate projects, food and beverage industry, a member of YPO/WPO, and is a board member of several charities and companies

S. MICHAEL LIOON
Vice President Operations & Co-Founder

S. Michael Lioon has over 10 years experience in supplement manufacturing operations, business development and direct sales in the nutrition industry. Michael began his career working up through the ranks at Douglas Laboratories*/HVL Inc. as a family owned and operated leading manufacturing and direct to sales company, to health care professionals.

After Douglas Laboratories*/HVL Inc., Michael remained in the nutritional supplement industry, working for a startup company, My Vitamin Packs, which manufactured personalized daily vitamin packs. Michael also works as an independent contractor for private label and custom formulation for tablets, capsules, soft gels and powder nutritional supplements.

SAMUEL L. LIOON
Co-Founder

Sam Lioon began his illustrious career in the Natural Health Business in 1950, selling Mineral Water in 5 gallon containers. Being the Visionary that he is, he quickly focused on Dietary Supplements and was an influencer in the Natural Medicine movement which is still growing rapidly today. Prior to his passing in 2016, Sam was married to his wife Jacqueline for more than 64 years, with four children, 13 grandchildren and four great grandchildren.

L. DOUGLAS LIOON Jr
North East Sales Manager

Leo Douglas Lioon Jr (Doug) is a graduate of Villanova University’s School of Business where he earned a BS in Marketing. While pursuing his undergraduate degree, Doug worked at Douglas Laboratories* under Samuel Lioon during summer breaks. Upon graduating, he followed his passion for Italian Culture where he invested and assisted in the opening of Pizzaiolo Primo, a Certified Pizza Vera Napolitana Restaurant in Pittsburgh’s (PA) Market Square.

As an investor in Pizzaiolo Primo, he integrated himself throughout the business to better understand the Restaurant and Hospitality Industry as a whole. While managing over 50 employees, his priority was to source the best ingredients available, in an effort to recreate an authentic Italian Experience. Doug officially joined TruGen3 in the Spring of 2018 where he is a sales manager in the Northeast.

OUR HISTORY
Lioon Family Timeline in Dietary Supplement Industry:
1951

Samuel Lioon becomes Distributor of Dietary Supplements for Dartell Laboratories

1972

Samuel Lioon Starts Hi-Vidomin Laboratories (HVL)

1978

Douglas Lioon joins HVL

1980

Douglas Laboratories* launched

1984

Manufactures first capsules

1985

First private labels offered to HCP Market

1986

Ph.D joins staff to oversee all manufacturing

1987

Manufactures first tablets

1990

NLEA Passed and Signed into Law

1993

New 38,000 sq. ft. Manufacturing Facility Opens

1994

DSHEA signed into law

1995

Opens European Distribution Center in Holland

1997

Expands Manufacturing Facility to 68,000 sq. ft.

1998

Opens 40,000 sq ft Distribution Center

1998

Acquires AMNI

2000

Receives ISO Certification and Laboratories 17025 Certification

2001

Reaches over 1000 Product Offerings

2003

Opens Distribution Center in Spain

2005

Joins Atrium group of companies

2006

Joins CRN, Doug Lioon named Board Member

2007

CGMP Finalized for Dietary Supplements by FDA

2008

Receives NSF GMP Certification

2010

Michael Lioon joins Douglas Laboratories*/HVL Inc.

2016

Launches TruGen3 Nutraceuticals

2018

Douglas Lioon Jr. joins TruGen3