L. Douglas Lioon
CEO & Co-Founder
L. Douglas Lioon was the founder and CEO of Douglas Laboratories*/HVL Inc. Under Doug's leadership, Douglas Labs* grew to become one of the largest international dietary supplement companies in the Heath Care Practitioner channel. Douglas Labs* provided pharmaceutical grade nutritional supplements to over 15,000 health care professionals, which include Medical Doctors, Chiropractors, Naturopath Physicians and Licensed Nutritionists.
As the CEO and an integral member of the custom formulations team, he was responsible for the creation and direction of over 1000 science based private nutritional supplements for his doctors and practitioners. All of these products were manufactured under certified GMP's that met the pharmaceutical grade standards with pure ingredients and precise dosages that were guaranteed.
His doctrine over the years has been clear to all of those with whom he works:
"Be the trusted quality source of the products you sell, and listen to your customers to drive innovation."
He carried this out by always being accessible to the 400+ team members throughout his years at the helm of the brand he built over 35 years.
Doug is also involved in real estate projects, food and beverage industry, a member of YPO/WPO, and is a board member of several charities and companies
S. Michael Lioon
Vice President Operations & Co-Founder
S. Michael Lioon has over 10 years experience in supplement manufacturing operations, business development and direct sales in the nutrition industry. Michael began his career working up through the ranks at Douglas Laboratories*/HVL Inc. as a family owned and operated leading manufacturing and direct to sales company, to health care professionals.
After Douglas Laboratories*/HVL Inc., Michael remained in the nutritional supplement industry, working for a startup company, My Vitamin Packs, which manufactured personalized daily vitamin packs. Michael also works as an independent contractor for private label and custom formulation for tablets, capsules, soft gels and powder nutritional supplements.
Samuel L. Lioon
Chairman & Co-Founder
Sam has been in the Natural Health Business since 1950 when he started selling “Mineral Water” in 5 gallon containers. Being the Visionary that he is, he quickly focused on Dietary Supplements and was an influencer in the Natural Medicine movement which is still growing rapidly today. Sam has been married to Jacqueline for over 64 years and has 4 children, 13 grandchildren and 3 great grandchildren.